PAST MEDIA (HARD COPY)

Periodical publication, for the systematic and valid information of both the high-ranking executives of organized retail and the owner of small and medium retail business. Rich articles on the latest trends and developments in the local and global retail market, on:

• The methods of organization and management of a modern retail business
• The processes of effective product promotion and building mutually beneficial relationships with customers
• The technological solutions required to support the above
• Suggestions for the construction, renovation or decoration of shops and shop windows
• Information on systems and trends in store furnishing and equipment
• Modern building and decorative materials, as well as lighting studies and applications for the needs of the retail trade

InStore readership: owners and executives from the following professional categories:

• Retail chains of all sectors (recipients: new store developers, decorators – partners of the chains, procurement, IT and marketing managers, as well as the owner and/or the CEO)
• Shops of various types
• Selected catering businesses
• Architects – decorators with activity in the field of construction – decoration of shops
• Resellers of cash registers and IT systems
• Companies that distribute their products through the retail trade (recipients: trade marketing and merchandising departments, product managers, purchase managers, etc.)

Periodical publication, subtitled “Ideal Materials for Design Ideas”. Its object is to examine materiality as a source of inspiration for the designer, and to demonstrate its direct connection with the result of inspiration, i.e. the construction of the space, furniture or object. Detailed examination in each issue of a “dipole” material, with the aim of either covering the whole spectrum between the two poles, or demonstrating the composition between the materials (even if this involves materials theoretically competing with each other).

Readership Material: owners and executives from the following professional categories:

• Architects, Design offices
• Decorators
• Technical – Construction companies
• Industrial designers
• Retail chains

Magazine for the hotel and hospitality industry, subtitled “Design New Hospitality”. The aim and objective of Hotelier is to create (or expand) and systematically maintain adequate communication channels between tourism entrepreneurs and suppliers, offering the latest developments, trends and solutions that shape the landscape of hotel and hospitality.

Organization of the main themes of the magazine, in four main axes:

• Insights & Trends. Report on prevailing and emerging trends at national and international level. Highlighting issues of major importance, with the evaluation criterion being their imminent impact on the market.
• Design & Equipment. Presentation of integrated solutions for the design and equipment of hotel units. Presentation of successful projects from Greece or abroad.
• Management & Development. Recording of issues for the daily operation of the hotel unit and search for the best ways to effectively manage them.
• Technology & Marketing. Study of ways of utilizing technological tools and methods of modern marketing to enhance the guest experience of an accommodation, as well as its effective promotion to a wider audience.

Hotelier readership: owners and managers from the following professional categories:

• Owners and senior managers of 4* and 5* hotels.
• Owners of selected guesthouses and other accommodation (mainly “boutique” category).
• Architects, Decorators and Construction companies with hotel or catering projects in their portfolio.
• Companies equipping the above premises.

The design, publication and targeted distribution of Hotelier resulted from the cooperation of xenia Exhibitions-Syndria S.A. and Demand Fairs & Media MEPE.

A periodical publication under the subtitle “The P.O.P. Magazine”, covering both the theoretical and practical aspects of P.O.P. (Point of Purchase) in Greece, aiming to highlight the particular aspects and methods of In Store Promotion and Retail Marketing, i.e. the promotion of products at the point of sale.

Marketing at Retail readership: owners and managers from the following professional categories:

• Industry & import trade (companies that distribute their products through stores). Executive positions: product manager, marketing manager, trade marketing manager, category manager, sales manager, purchase manager, procurement manager
• Advertising companies handling the advertising accounts for the above products
• Retail chains (retail and franchising). Executive positions: marketing manager, category manager, sales manager, new store development manager, procurement manager
• Architects, Decorators, Design Offices
• Copywriters
• Creative agencies

Periodical publication with distribution through the kiosks. Systematic information on construction, renovation, equipment and organisation of commercial premises.

Readership of the magazine Store and Professional Space:

• Retail businesses
• Restaurants
• Café bar
• Hotels
• Business offices
• Dispensary
• Businesses in other professional sectors

Comprehensive catalogue – index, with two – completely distinct – thematic areas: a) Retail Concept & Solutions: a systematic listing of companies dealing with the whole range of Construction, Decoration, Equipment and Store Organization, and b) Marketing at Retail: an index by product of companies dealing with P.O.P. and Retail Marketing.

Readership of the Shop & Retail Market Guide

Selected recipients from the following professional categories:

• Retail and franchising chains (New Store Development Managers, Procurement, IT, Marketing Managers, etc.)
• Companies that distribute their products through retail trade (executive positions: Product Manager, Trade Marketing, Category Manager, Purchasing Manager, etc.)
• Architects – Decorators – Design Offices
• Selected Shops of all types (clothing – footwear, food, optical, cosmetics, catering, pharmacies, etc.)

Systematic site mapping of building/decorative materials, special constructions and lighting systems.

Readership of the Material Market Guide

Owners and executives from the following professional categories:

• Architects, Design offices
• Decorators
• Technical – Construction companies
• Industrial designers
• Retail chains

Specialized publication, exclusively for Architects, Decorators, Technical Companies and Design Firms. Presentation, in a systematic and comprehensive way, of selected companies active in the construction, renovation and decoration of shops and commercial premises in general.

Method of presentation:

1. A short CV (personal or company) and
2. Publication of representative samples of Design/Decoration/Construction projects, thus demonstrating the design philosophy and/or construction stigma of the company, as well as areas of potential specialisation.

Retail Interior readership: owners and executives from the following professional categories:

• Retail chains of all sectors (recipients: new store development managers, decorators – chain partners, procurement managers, marketing managers, as well as the owner and/or CEO)
• Shops of various types
• Selected catering businesses

The aim of the publication is, on the one hand, to inform and serve as a panorama of professionals and trends in the industry, and on the other hand, to expand the clientele of the featured offices, bringing them in contact with the owners and executives of thousands of retail businesses.

The Vinyl is Back Live Sessions were created within the framework of Vinyl is Back, in order to contribute to the further strengthening of the central goal of the institution, for “the definitive, irreversible and systematic return of vinyl as a format for listening to music”.

The vinyls of this collector’s series, produced by Vinyl is Back itself, contain the live recordings of concerts that took place during the Festival. Each concert was “one disc” in length and there was minimal technological interference in the result to capture the truth of the live performance (only mixing and mastering on the channels recorded live in front of the audience).

Two Vinyl is Back Live Sessions albums were released: the first with Underground Currents and the second with Locomondo.

Excerpts from the (collective) liner notes of the first album that marked the effort:

Dimitris Antonakos (Demand Fairs & Media)

It comes to me that at some point, Yannis Alexiou conveys Nikos Youssef’s idea to me (which Nikos himself then completes): to create, he says, the institution of Vinyl is Back Live Sessions.On a regular basis, there will be a live recording of a concert “as long as a vinyl record” during the event, and this will be made into vinyl that will be available only at Vinyl is Back events.

I was thrilled! What better way for Vinyl is Back to prove its title than to ALSO contribute to the total return of vinyl? And who else could launch this ambitious idea, other than those who inspired it?[..]

Nikos Youssef (Underground Currents)

[..] Like in the old days… Only with a good mix and mastering on the channels that were recorded at that moment of the live performance, avoiding loops, overdubs, tuning and editing. The old recordings were also made on reel-to-reel and the possibilities were only these, without the interference of extra technology.

I believe we succeeded. The subtleties in the singing and the instruments… the excellent sound and the meticulous production in this series, betray the sincerity of the project and seal the beginning of this new institution with the aim of pursuing and inspiring new producers to dare to make live recordings that lower the cost of production and they have nothing to envy from the studio albums of our time. The new studio productions are made with the producer writing each musician channel by channel. This excludes the magic and the journey even in moments when the notes and frequencies are embraced on stage in the live recording and give a unique result, often difficult to repeat. Let’s not forget that all the hits of world music were from live recordings in a club of the time or playing live in the Motown and Abbey Road studios. [..]