Starting in 2018, Demand Fairs & Demand Fairs & Media proceeded with the creation of the Architectural e-Magazine Archetype.gr, with the active participation of a dynamic team of Architects, with experience in the architectural press. With the main objectives of pluralism, credibility and well-founded critical discourse, it is a valid core of architectural information, serving as a reference point for architects in practice, as well as for the academic community in Greece and abroad.

The main presence of course is the critical presentation of the realized architectural work of quality, an expression of contemporary design pluralism. The Archetype.gr ultimately seeks to form an integrated identity, which will be enshrined both by free thinking and by the multifaceted presentation of the complex field of creative action that architecture constitutes.

THE CONTENT

ARCHITECTURE: Presentation of selected architectural projects from Greece and abroad

EVENTS: presentation of architectural news from Greece and abroad.

THEORY: Presentation of primary and selected texts on the history and theory of architecture and art.

CRITICISM: Presentation of primary and selected texts of critical analysis and opinions.

CHRONICO: Presentation of texts recording and critically analysing architecture.

STUDENT: Presentation of selected theses, research papers and doctoral dissertations from polytechnic schools.

CATALOGUE OF ARCHITECTURAL OFFICES: presentation of architectural offices active in Greece and selected projects.

PROMOTION

For businesses in the Design – Programming – Construction sector that want to showcase:

• Innovative Architectural Materials (or innovative uses of familiar materials)
• Cost-Effective Construction Materials/Products
• New Technologies and Trends
• Architectural Lighting Systems
• Furniture and Design Objects

Archetype.gr offers the opportunity to present your business activities to a high-level professional audience, both in quality and reach!

Benefits of Advertising on Archetype.gr

• Direct communication with a well-informed team of Architects, Civil Engineers, Technical Companies, Interior Designers, and more.
• High-level brand recognition and positioning.
• Creation of professionally crafted content (by Archetype.gr’s specialized editorial team) for your materials, products, or business activities, which you can also use for your own purposes.

PROMOTION OPTIONS

• CONTENT: The modern form of promotion, using (or creating) specialized content.
• PRODUCT CATALOGUE: Direct promotion of specific products and services.
• BANNERS: The classic corporate promotion method (branding) via banners on the website and in the newsletter.