100% Hotel Show 2025
100% Hotel Show 2025 is not just returning – it’s redefining the philosophy of the hospitality exhibition, transforming attendance into active participation. With themed days dedicated to Hotel HR, Hotel Design, and Hotel Investments, the new “Hotel Expert Talks” conference, and a fully interactive stage at the entrance, the experience becomes truly immersive. At the same time, new exhibition zones such as Discoveries and Trending Brands create a premium space for strategic connections between decision-makers and top market solutions.
The 100% Hotel Show returns in November 2025, transformed into a multi-level exhibition experience, aiming to highlight the next directions of hospitality in Greece and the Mediterranean. From 15 to 17 November, at the MEC Peania, the exhibition takes on a new role: to be the multidimensional hub of connection, information and strategic collaboration for all those who design, manage and invest in hotels, resorts and tourism accommodation.
This year’s 100% Hotel Show is not limited to the presentation of products. It is a well-designed interaction experience based on three distinct stages, dynamic exhibition modules and targeted educational and professional content.
THE EVENT STAGE: The focal point of the new experience
The new main stage, The Event Stage, hosts three thematic sections every day, with presentations, speeches, awards and networking moments that touch on the most essential aspects of modern hospitality. Hosted by a distinguished industry professional and with a single narrative per day, an immersive environment with a constant flow and interaction is created.
The Themes:
Saturday, November 15 – Hotel Investment Day
The first day is dedicated to investors, developers, and decision-makers in the Greek tourism market. Through presentations, case studies, and focused discussions, new trends in branded real estate, mixed-use projects, and luxury developments are analyzed. The goal: to connect investment opportunities with the right partners and solutions.
Sunday, November 16 – Hotel Design Day
Sunday focuses on contemporary architecture and design experience. Architectural firms and design brands present trends, materials and applications, while the 100% Hotel Design Awards Ceremony and the Architect of the Year award ceremony highlight the protagonists of creative design in Greek hospitality.
Monday, November 17 – Hotel HR & Staffing Day
The last day focuses on the person behind the experience. The new Hotel HR Workshop brings to the fore HR management practices, talent attraction and strengthening hotel culture. A day dedicated to what makes hospitality sustainable: its staff.
Each day concludes with a sponsored Closing Event, offering the ideal setting for networking, content sharing, and memorable experiences for all attendees and professionals.
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Become an Exhibitor at the 100% Hotel Show 2025 in Athens!: Click here
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Want to visit the 100% Hotel Show 2025 in Athens?
- Note the dates: Saturday 15 November – Sunday 16 November – Monday 17 November
- Register as a guest for free: Click here
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THE FAIR: Redefining the exhibition content
The exhibition layout is completely renewed, with more targeted sections and enriched themes, designed to respond to the real needs of hoteliers, investors and planners of the area.
New & upgraded exhibition categories:
- 100% Discoveries: new and innovative solutions presented for the first time in the Greek market.
- 100% Trending Brands: companies with a strong brand identity and custom experiences through premium pavilions.
- 100% Hotel Design: architectural offices, construction companies, but also companies with interior and exterior design products, with complete proposals for new projects.
- 100% Operation: equipment and services for operational optimization and hosting experience.
- 100% Hospitality Experts: technology, consulting, marketing and strategic management.
- 100% Workshop Sponsors: companies with increased participation in the educational programmes of the exhibition.
Each visitor will be able to map their needs and navigate the exhibition space in a focused and experiential way.
THE CONFERENCE: The annual conference of hotel industry knowledge
The workshops as we have known them so far are transformed into a fully organized conference under the title The Hotel Expert Talks, which brings strategic analysis, case studies and interaction between the audience and the speakers to the fore. With up to 7 sessions per day, organised by theme, the conference brings to the fore:
- Real case applications
- Data analysis of the year
- Speakers from top companies
- Open participation and discussion
At the same time, companies can participate through presentations, sponsorship packages, and video screenings, strengthening their strategic positioning in the market.
Who will be there – And why it matters
With over 21,000 visitors at the last edition, the 100% Hotel Show attracts the most premium audience in the industry:
- Investors in new hotel projects
- Owners of 4 & 5-star resorts, boutique hotels, and villas
- Architects, designers & developers
- Luxury travel agents & hotel operators
The market no longer settles for just products. It seeks strategic partners. 100% Hotel Show delivers exactly that: a gathering of high-quality visitors and meaningful collaboration opportunities.
The experience is not just upgraded. It’s redesigned.
The 100% Hotel Show 2025 does not make “improvements”. It makes a total reboot of the exhibition experience. The actions don’t accompany the show – they are the show. Visitors don’t watch – they participate. Companies don’t present –connect.
The hospitality market is changing. 100% Hotel Show shows you how.
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Become an Exhibitor at the 100% Hotel Show 2025 in Athens!: Click here
———————
Want to visit the 100% Hotel Show 2025 in Athens?
- Note the dates: Saturday 15 November – Sunday 16 November – Monday 17 November
- Register as a guest for free: Click here
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