The Material Lab | Matter and Architecture
An original Event- Materials Application Workshop for Architects, Designers, Manufacturers
THE NEED
In the architectural process, creation is inextricably linked to the Materials and Construction Methods in a sincere relationship of interaction – the Materials can undoubtedly either be a source of inspiration for the Designer, or play an important role in the successful realisation of the architectural project.
Η σωστή χρήση των υλικών, στο πλαίσιο της κατασκευαστικής μελέτης, προϋποθέτει good knowledge of technical characteristics, materials and, in particular, their application. Knowledge that is essential for a proper architectural design. Earlier generations of architects knew about building and its materials, while today we see the phenomenon of architectural design focusing only on the general design of a project, without being interested in the study of its implementation, leaving this particular part and the project in general to other professionals in the field. In this way, the designer loses the essential contact with the central idea, unable to give it spirituality, feeling and experience.
THE SOLUTION
With Materials Technology developing rapidly in recent years and the market constantly being enriched with new materials, designers are required to keep up to date with their characteristics, staying in touch with a key part of their work.
Archetype and Demand Fairs & Demand Fairs & Media, believing that the information of Designers about new materials -which they are called upon to use and specify- must be continuous, organize the Event- Material Application Lab for Architects, Designers, Manufacturers, entitled “The Material Lab. Material and Architecture”.
During the Workshop, renowned companies in the field will present old and new cutting-edge materials. Through an original way, the technical characteristics of the materials will be presented, as well as the general specifications, but above all the way they can be applied in real time.
METHOD OF PARTICIPATION
In the Materials Application Laboratory “The Material Lab. Material and Architecture“, the Use and Application of Materials plays a dominant role.
For this reason, each participating company has at its disposal a completely separate space, where it “sets up” its own laboratory. In this space, informative seminars on the materials of the participating company, live demonstrations of their use and application take place, while visitors have the opportunity to “experiment” with the materials, ‘explore’ their potential and “inspire” new ways of using them.
Each participating company, next to its “workshop”, can also have a basic booth space for its corporate presence, in order to do its Branding and its Business Contacts with the Visitors of The Material Lab, capitalizing directly in this way its participation in this original Event.
PARTICIPANTS
In The Material Lab, selected companies from the following Material categories will participate (the list is indicative, as the Archetype Organizing Committee will evaluate the potential participants based on the qualitative characteristics of Innovation, Utility and Cutting Edge Technology):
- Basic Construction Materials
- Exposed Concrete
- Cement stone- Brick
- Cement board – Plasterboard
- Infrastructure materials
- Flooring
- Surfaces
- Plakidion and Armostocks
- Mortars- Shovels
- Polymers- Plastic
- Lime products
- Sealants
- Composite Materials
- Colours-Colours
- Cooling- Heating- Ventilation
- Construction Finish
- Aluminium
- Glass
- Investments in facades
- Marble
- Metal
- Wood
- Glass block
- Copper
- New Technologies
- Automation
- Vertical gardens/ Planted roofs
- New facade materialsComputing and New Technology for Architectural Use (3D, VR etc.)
- New facade materials
- Ecological materials
- Lighting Technologies
THE MATERIAL LIBRARY
Given the rapid development of Materials Technology and the continuous production of New Materials (or new, innovative uses of known Materials), there is a need for continuous information for researchers.
To this end, themateriallab.gr has created the “Materials Library” section, where you can find information about selected materials.
VISITORS
Professionals in the field of Architecture, Construction and Design, who will receive a named invitation for entry to the event.
The Material Lab, in cooperation with the Participating Companies, will provide those who attend the Material Lab Seminars and Material Application Demonstrations with the corresponding specialized Certificate.
COMMUNICATION PLANNING
The Material Lab will be promoted through a highly thought-out communication programme, focusing on the targeted approach of its potential visitors (Architects, Engineers, Decorators, Manufacturers):
- Systematic sending of informative Newsletters, utilizing the Archetype database, which includes more than 11,500 subscribers from the Planning, Design and Construction industry.
- Regular posts on Archetype’s Social Media (Facebook, Instagram, LinkedIn).
- Posting of advertising banners on the websites of the media of the sector, with which there is close cooperation anyway.
ORGANIZER
The Material Lab is organized by Archetype.gr Architectural e-magazine, which was created in 2018 with the aim of becoming a valid core of architectural information, acting as a reference point for architects in practice, but also for the academic community in Greece and abroad.
Archetype.gr belongs to the portfolio of the company Demand Fairs & Media, which has been active since 2000 in the field of exhibitions and festivals, as well as in the field of special publications. Among others, it organizes:
- since 2009 the Design Lab (the largest and most successful Design Festival in Greece in recent years)
- since 2014 the successful 100% Hotel Show (the Premium Exhibition Event for Hoteliers and Tourism Professionals),
- since 2015 the 100% Hotel Design Awards (Annual Hotel Design Competition)
Learn more about The Material Lab,
at the links below:
