The Demand Fairs & Media is a company that understands in a special, own way, the scope of its work, since:
It does not consider itself to be just an exhibition organiser – although it does organise exhibitions and events (hence the use of the term “Fairs” in its title).
It would not describe itself as just another publishing company – although for years it has been publishing and publishing printed matter, while it is also active in the field of electronic publishing (hence the “Media” in its title).
Demand is all of the above (Fairs & Media), but in a dimensional and very particular sense: In essence, it is a company which, after appropriate study, intervenes “vertically” in industries in order to provide communication outlets and systematic channels of business dialogue between the suppliers of these industries and their potential customers.
At the same time, it attaches great importance to informing and educating the (professional or non-professional) public of the industries in which it intervenes with its products: it is interested in recording the current reality, seeking new trends and innovations and “showing the way” for the evolution and progress of the sector, through the development of the overall level of knowledge.
Each Demand product is created after the following actions have been taken:
- Survey of industry needs.
- Search for available tools to meet the above needs and assess the company’s ability to develop these tools.
- Selection of the product category through which the intervention will be attempted (whether it will be an exhibition, festival, microevent, media, etc.).
- Research on ways to meet the needs of the industry, in the field of “knowledge” (workshops, lectures, workshops, blogs, magazines, etc.).
- Defining the objectives and specifying the steps through which the objectives will be achieved.
- Development of the selected product.
Our team
In conclusion, the product philosophy of Demand Fairs & Media is summarized in the diptych: