Thousands of visitors and double the size of the exhibition at the second 100% Hotel Show in Crete
With double the number of exhibitors and almost triple the number of visitors compared to the previous year, the 100% Hotel Show | Crete is now established as one of the most important institutions for the tourism and hotel industry in Crete
This year’s event exceeded all expectations, not only in numbers but also in quality. The 100% Hotel Show in Crete welcomed thousands of visitors, confirming the importance of a specialized hotel exhibition for the development of the destination. The variety of exhibitors, the presence of innovative business ideas and the enhanced experience for visitors set the stage for even greater success in the future.
Below are the highlights of the second 100% Hotel Show in Crete:
More exhibitors with impressive conceptual stands
The Exhibition, already from its second edition, recorded an impressive increase in the number of exhibitors, with companies from both Crete and other regions of Greece. The participation of exhibitors was not limited to the presentation of their products and services, but also extended to a more strategic approach to promotion through conceptual stands. Special constructions and interactive experiences made the visit even more interesting, enhancing the interaction between exhibitors and visitors and creating a dynamic networking and information environment.
Expanded audience – Visitors from other Greek islands
The promotional strategy of the Exhibition extended beyond Crete, attracting visitors from other destinations such as Paros, Kos and Chios. This trend shows that the 100% Hotel Show in Crete can become a meeting point for the hotel industry, at a key time before the start of the tourist season. The attendance of professionals from different parts of Greece demonstrates the need for specialized exhibitions that meet the real needs of the hotel market and promote new partnerships.
Lifestyle zone at the entrance – An upgraded exhibition experience
One of the most innovative additions to this year’s Exhibition was the creation of a lifestyle zone at the entrance, which hosted exhibitors and companies that organised all-day events. This new initiative offered visitors a unique experience from the moment they arrived at the Exhibition, creating a lively and interactive environment. Among the activities, the Cocktail Van by Simply Foods & Cabclub Cocktails, the participation of the Heraklion Architects Association and the live radio broadcast by the “Theme of Crete” station during the first day of the Exhibition stood out. This new approach enhanced the overall visitor experience, making the Exhibition not only a professional occasion, but also a true celebration of hospitality.
Special Workshops for Hotels and Villas
One of the most important sections of this year’s exhibition were the special Workshops that focused on both Hotel Units and Luxury Villas, providing industry professionals with practical knowledge and valuable strategies for the development of their businesses. The sessions covered topics such as optimal pricing policies, new technologies in reservation management, current trends in hospitality and the effective use of digital marketing tools. Participants had the opportunity to discuss with experts and receive personalized advice, thus enhancing the ability to implement new ideas in their businesses.
Training Seminar by WebHotelier PrimalRes and Seminar Series by the ‘Filoxenia’ Association
In the specially designed Seminar Stage, on Saturday 22 February, a specialized training workshop was organized by webhotelier | primalres, offering valuable knowledge and tools for upgrading online reservations and the digital presence of hotels. Participants were informed about the latest developments in online bookings, the most effective practices to optimize conversion rates and the integration of advanced technologies in hotels.
At the same time, on Sunday, February 23, the Association of Tourist Accommodation Entrepreneurs of Heraklion “Filoxenia”, organized a series of seminars entitled “Quality Hospitality and Customer Satisfaction”, with Dr. Dimitris Koutoulas as the speaker. This intensive seminar provided practical tips on how Hospitality Businesses of all forms can offer improved services to their customers, achieve additional revenue and secure better ratings and positive feedback.
The 100% Hotel Show as an institution for the development of Crete
With its continuous development and ever-increasing popularity, the 100% Hotel Show in Crete confirms its potential as a key pillar of the development of the hotel industry on the island. This year’s success is not just an impressive statistic, but an indication of the profound influence the Show has gained in the industry. With Crete’s expanded tourism market constantly demanding new innovations and business solutions, the 100% Hotel Show comes to fill this gap, providing not only information but also practical tools for hoteliers and investors. The event expects even greater attendance, enhanced thematic sections and international recognition, further strengthening Crete’s position as a leading player in the international tourism market.
